Self-publishing your own book? If yes, have you been marketing it too?
As a self-published author, you will be responsible, in full or in part, for your book marketing and promotion.
Don’t think you do not have the resources necessary to launch your own book publicity campaign. You live in the digital age, don’t you?
Don’t you know that with the help of the internet, you can become a content marketer?
The internet has every tool you need, available at little or no cost, to get you started, from setting up your author website to making a book trailer. With the internet, you can build awareness for your book and your author brand.
What is content marketing?
Content marketing, in many ways, is the best long-term marketing strategy for self-published authors.
Content marketing, as defined by Growth Gurus, is “the implementation of creating, sharing and distributing quality content that is informative, entertaining and valuable to prospective clients.”
It is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience,” as defined by the Content Marketing Institute.
For self-published authors like you, this form of marketing is a way to creatively display your message – and spread the word about your book in a non-invasive way.
What is content? It is the message you (are trying to) deliver to your ideal readers in different forms such as an email, a blog post, a tweet, a video trailer, an image, and even a podcast.
Content is what that makes them want to read, share, and come back to your author website or social media for more, thus spreading the word further about your book and even your views and expertise.
Without content, how will potential readers know you are self-publishing your own book? How will you tell them you have something to offer of value?
How can you differentiate your book from the others? How can you position yourself as an author and expert in your field?
Without content, how can you gain the trust – and the business – of readers? How would they know about you, your book, and the offer you make to them?
Content marketing is not in-your-face, ‘hard sell’ marketing. It is about building relationships, connecting with your ideal readers over time, and build there anticipation for the book you will launch.
Should you take up content marketing?
Self-publishing your own book and handling your own book marketing require you to do the same thing: You should be in it for the long haul. Are you ready?
Not many self-published authors (and even those who are already content marketers themselves) know this but marketing does not start after the book launch.
In fact, you should start marketing six months or even a year before your scheduled book release. You should be marketing your book while you are still writing it. You should also start planning your book launch – months even before you finish writing.
In short, you should start marketing and promoting your book early. Building traction over time will help you create buzz for your book even before it comes out and sustain interest even after the new release buzz dies down.
Time is of the essence in content marketing for self-published authors like you. Know the axiom, “the early bird catches the worm”?
You may not get celebrities to endorse your book. There is a slim chance your book would break into The New York Times Best Seller list. But you’ve got a great story – and lots of time to get your potential readers get excited about it.
New posts on content marketing coming soon! Let ReadersMagnet help bring out the content marketer in you.
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