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The internet is known to be the game-changer of worldwide publicity, its advancement has paved the way for authors to easily market their books online. The internet offers vast audience and allows you and your book to be known to hundreds of thousands of people across the globe. Gone are the days when authors need to go to different avenues and pay to get their book known through print, television, and radio advertisements. Today, its online publicity with a positive view to it as “branding books online”, when all you need is a good internet speed plus a strategic approach to gain the online presence you’ve always wanted. However, to carry this out successfully, you also need to have a reliable online brand publicist or OBP. In looking for the right OBP, here are the blueprints that they should give to achieve the online solutions for your marketing troubles.

Content Marketing

Last January 3, 1996, Bill Gates said that “Content is King” and it is through content that much of the real money will be made on the internet. Once again, Bill Gates was right and it still holds true to this day! To gain the attention of your target readers, you need to produce relevant contents that will interest them about you and your book, after all it should be that “what sets you apart from the rest?” Producing an enormous content with important details will be your venerable approach towards your online marketing success. It is through your quality write ups that you can communicate with the whole industry and keep your readers informed with your updates, thus, making them more inclined to check on your works. You must be flexible in writing your contents, don’t focus on the conventional sales writing, but empathize with your readers and let them know how you can fulfill their reading desires. Content is creativity, and you need to wake up the innate artist within you to get your book where it should be. After all, when a book is what they will buy, then content is what they need to read.

Social Media Presence

Content is king and distribution is the QUEEN! The best way to syndicate your content is through social media. Once you distribute your content like blogs, infographics, images, and other updates on social media, you’re providing an important connection to a far-flung audience. Social media is accessible, you can easily create an account plus its target is global connection, therefore, allowing you to attract a lot of readers. Remember that as an author, you need to consistently engage with your readers and one way to do this is by keeping them informed. Social media is a way to build this engagement, produce wonderful blogs and images to entice your prospect readers to take a look at your book. With your social media updates, you are also building your brand as an author and the brand of your book. Be known by keeping your potential readers informed! As they say you and your product should be sold as ONE.

Search Engine Visibility

For you to get your search engine visibility, you need to enter the mind of your prospect readers. From the time that you formulate your keywords to the moment you execute your online approach, you should be mindful of how your readers will search things. Your keywords should represent the genre of your book and your marketing strategy should allow you to reach out to a massive number of audience. Google is the most used search engine and with this, you should follow the rules of Google in ranking pages. Once you started your marketing strategy, you can track how your website is doing by using Analytics and Heatmaps.

Online solutions have always been available, all you need to do is to grab it and use it to your advantage. Branding books is not that easy, but nobody said it’s impossible, so start making your plans and start looking for the right OBP that can help you achieve the online presence that you’ve always targeted. Stop dreaming about it, start taking actions to turn it into reality!

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